The Conceptual Librarian

March 19, 2008

Librarians sucked into the social networking maelstrom

Filed under: Uncategorized — conceptlib @ 12:25 am
Tags: , ,

A fiendishly clever marketing strategy, allegedly thought up by the geniuses at the Public Library of Charlotte & Mecklenburg County in North Carolina, has taken the global library world by storm.


This is a very early map of participants. In Melbourne alone, every public library has put their staff through the wringer, and Kangan Batman TAFE is piggy-backing onto Swinburne’s program.

Developers of these so-called Web 2.0 applications must be rubbing their hands together now that the traditional bastion of conservatism (“Dewey has given us a number for everything”) is dabbling in these advertizing rich modes of communication.

Librarians, who are now convinced they must participate in the electronic social networking world to remain relevant, are scrambling to create blogs and MySpace sites, replace LOC subject headings with user created tags (folksonomy), and even re-invent themselves in the virtual universe of Second Life. Crazy, eh?

To find out more about the original Learning 2.0 program, head to


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